Pippa is a CNBA Board Member and a VP of Marketing and Communications at Airthings.
Many people are passionate about health, but few possess the unique ability to channel that passion into helping others live healthier, safer lives. In her current position as VP of Marketing & Communications for Norway-based Airthings, Pippa Boothman has accomplished just that: by applying her lifelong passion for health and wellness towards playing an indispensable role in transforming the company from a scrappy start-up in a small country to a global authority in air quality.
Since joining Airthings in 2016, Pippa’s trademark combination of pragmatic decision-making and her tireless drive towards pushing Airthings to never settle and bring an constantly-adapting perspective to the table has been instrumental in the company’s impressive growth as an ascending leader in the IAQ (indoor air quality) sector. Pippa has spearheaded retail partnerships for Airthings across the world with industry giants through both brick-and-mortar and online channels, building Airthings into one of the top-performing brands across the radon and indoor air quality market and doubling sales annually since her arrival.
Additionally, Pippa has strategically leveraged Airthings’ thought leadership and innovative tech solutions across various media and industry platforms, resulting in impressive growth in consumer awareness and educating the public on why providing access to clean air quality is such a critical issue. She’s also been a pivotal factor in establishing Airthings’ B2B channels and business solutions, in turn, executing Airthings’ mission to change the way the world thinks about the air we breathe in all indoor spaces.
Pippa has more than 15 years of retail and wholesale experience across the technology and apparel industries and received a double-major bachelor’s degree in Sociology and Criminology from The University of Western Ontario.